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PKR Reaches Two-million Users
by:Webmaster
Monday, September 08, 2008
PKR has reached a milestone today signing up their two-millionth user, less than a year since it reached the one million mark.
PokerScout.com, the respected industry monitoring service, has found PKR to be the fastest-growing online poker room that does not accept American players and the second fasted overall. This demonstrates PKR’s increasing profile and presence within the online poker market in times of an unsteady economic climate.
Key factors to their success include the launch of PKR TV, an hour-long TV show with a potential audience of over 15 million across Europe, the introduction of the Club PKR loyalty programme and the publishing of Stacked, their consumer magazine. Marketing director Simon Prodger said: “Only a handful of poker brands have ever reached this milestone, and none has done it so quickly and without taking US players. We are delighted with our progress and look forward to making our third year even better.”
PKR is unique in its offering of 3D graphics and player animation which uses video-game technology claiming to offer players, “an immersive engaging and realistic poker experience.” The site was created by games developers and included details in players such as poker tells, body language and player expressions in an attempt to help players engage in the psychological battles experienced in real poker play.
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