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Giant Bingo Balls Invade the Street of Liverpool
by:Georgia Adumata
Thursday, August 21, 2008
Ladbrokesbingo.com launched a £3million TV ad campaign directed by Ben Quinn this week in the streets of Liverpool. The ad campaign has been developed by advertising agency M & C Saatchi and produced by Serious Pictures to celebrate the nation’s love of bingo.
The ad will feature giant multi-coloured bingo balls rolling around the streets of Liverpool including famous landmarks such as The Liver Building, The Steble Fountain, St George’s Hall, Museum Steps and Lark Lane. The ad also features over 180 extras including two fat ladies, two little ducks and a real life legs eleven. The three-day shoot which saw busy areas in Liverpool closed off ends today.
Charlie Goodenough, acquisition marketing manager at ladbrokesbingo.com said, “This is a really exciting project for Ladbrokes Bingo and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool. We wanted to represent the fun, exciting nature of the game and we’re sure the giant bingo balls will make an impact on both Merseyside and across the country.”
The advert is scheduled to air from mid to late September.
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